Project: Forward 175
Client: The Henry Davies Webster Charitable Fund
Role: Art direction, Visual Identity and illustration
Supporting courage, from the epic to the everyday.
Working to put cancer in its place.
One of Henry’s lists was titled “My Favorite Villains Who Get Defeated.” Tattered and ragged around the edges, it was clearly consulted and updated often, and contains 174 typed and handwritten names. Forward to 175 speaks to a desire to add “cancer” as the next defeated villain on Henry’s list.
Logo
A dynamic lightning bolt energizes our logos, celebrating everyday heroes fighting cancer as well as those who are supporting and caring for people affected by it.
The formal logo, primary logo, and symbol all have color variations and a small-scale version.
Brand Colors
Brand colors fall into two groups: primary colors that are used prominently throughout the brand, and secondary colors which are used as occasional accent colors.
Heroic Drop Caps
The Forward to 175 Heroic Drop Caps are a set of illustrated letters inspired by superhero badges and the connection between drop caps and storytelling.
A drop cap is a large, decorative letter used in the beginning of a paragraph to add emphasis. Historically, they’ve been used in children’s books — like the decorative ‘O’ leading “Once upon a time...”.
Using Heroic Drop Caps
Our Heroic Drop Caps can be used as a stand-alone letter in emails, on postcards, or wherever else you may want to designate someone a “super hero.”
Keep the heroic drop caps special. Try not to over-use them in a single communication piece. Place one at the beginning of a communication or just when emphasis is needed, but not on every paragraph.
